It is the act of copying/modifying itself that keeps the thing being copied alive, maintaining its bloodline, sustaining its aura.
Its imitators, its satirists, its defacers are all just further validation of its genetic vigour.
The larger the number of its progeny the greater its value.
Every single distorted copy transforms the original to the exact degree by which it differs from it, so that the increase in value of the original is a direct outcome of the degree to which it is being constantly transformed.
Every reinterpretation forever alters the manner in which the thing being interpreted can be understood in the future.
This is a story of instantaneous genetic evolution, millions of Galapagoses a year studied with wonder from the little HMS Beagles of our laptops.
Beneath the biological matter coming and going and breeding and dying, it is also a geological tale.
It is about the slow sedimentation of layer after layer of meaning, compressing infinitesimally into something durable, cohesive, hard and representative, a collective landmass of superficialities layered so high they have become the very incarnation of depth, there for us to excavate before the whole thing slides into the sea.
The Arctic ice cap is melting in inverse proportion to the rate at which the internet is growing. 1 gigabyte for one cubic metre.
Less is more : Mies Van Der Rohe
Less is a bore : Robert Venturi
Less is a snore : Gianni Versace
Yes is more : Bjark Ingels
More is more : Gianfranco Ferre
I am a whore : Phillip Johnson